coral

A Modern
Real Estate
Brokerage

Selling Process

Selling Process Real Estate Sales and Marketing 

Marketing

Matters

... a lot!

When it
comes to selling homes, marketing matters...
a lot!

Quick
Question

Why does one of these sell
for more than the other?

The answer is presentation!
Selling your home is no different, and it’s why we put such an emphasis on our marketing approach.
Stop the copy + paste approach
It’s impossible to stand out if you’re doing the exact same thing as everyone else. In this rapid and fluid real estate landscape a tailored listing strategy is the only strategy that makes sense.

We do real
marketing

Selling Process

Every brokerage seems to offer “unmatched marketing”, we say judge for yourself. Every listing we take on receives a tailored marketing plan that is built on real marketing methodology paired with current market insights, then elevated with inspiring design… Our results are a testament to the effectiveness of our approach.

Record 1 Selling Process
Record 2 Selling Process
Record 3 Selling Process
Record 2 Selling Process
Record 4 Selling Process

Positioning Positioning

The right one not everyone
The first step to having buyers fall madly in love with your home is to understand some people won’t, but if you pay special attention to those that will, they will fall hard! Positioning is the art of identifying what makes your property uniquely desirable, as well as who will be most interested in purchasing your specific property. We then tailor the marketing to reach the maximum number of those buyers.

Targeting Targeting

Speak their language
Once we’ve identified which buyers will be most interested in your property, we turn our focus to targeting them. This involves choosing the value proposition and messaging that best captures the desirable features of your property, and expresses its unique benefits in a way that will resonate. Our goal is to speak directly to the needs and desires of your target buyers, making your property stand out in a crowded market.

Exposure Exposure

Meet buyers on their turf
Once we know what to say and who we’re saying it to, the next step is delivering that message on the channels they prefer. Everyone has preferred ways of consuming content, we make it easy for buyers to interact with your property on their terms. We leverage a range of marketing channels to ensure that we reach the right buyers wherever they may be. Our goal is to make it as convenient as possible to engage with your property.

Demand Demand

Show as much as you tell
Words alone can only do so much. By showcasing the functionality and style that buyers are looking for with curated staging, elevated visuals, and engaging collateral, we help them to envision living there. This not only builds desirability and emotional connection but also motivates buyers to take the next step. Our goal is to create a powerful emotional connection between potential buyers and your home.

That sounds good in theory, how about in practice?

Selling Process

We use the tactics below as a foundation for most listings, as they are the most effective at ensuring maximum exposure and demand. However, each property is unique and requires a tailored marketing strategy to achieve the best results.
We work closely with you to identify the unique selling points of your property and develop a customized marketing plan that will showcase those features to the right buyers. While the following tactics are included in almost every Coral listing, we don’t take a one-size-fits-all approach. We carefully select the right combination of tactics that will deliver the best results for your specific property. Before you decide to sell with us, we’ll provide you with an extensive marketing proposal that outlines our approach in detail, so you can feel confident in our ability to sell your home.

The bare
minimum

Taking professional photos and posting the property on MLS is where all listings start, and sadly most end. In addition to REALTOR.ca and MLS, we ensure your property is shared across thousands of real estate portals, partner websites and automated property updates.

But again, any agent can do this…

here is what coral realty specializes in!

SHOW

Selling Process

Curated
Staging

It’s almost guaranteed that first interaction a buyer has with your home is through a photo, which is why it’s crucial to make that moment count. To ensure your property is memorable and stands out, we invest in beautiful lighting and furniture staging to create a complete and inviting space that will captivate buyers from the moment they step inside.

Staging not only makes your property more memorable, but it also has proven benefits, such as 82% of buyers being able to better visualize living in the space, 41% of buyers being more likely to book a showing for a staged property, staged properties renting/selling 73% faster and 39% of buyers perceiving a property that is staged to their taste as more valuable.

Selling Process

Elevated
Imagery

We mentioned above that professional photography is the bare minimum, but that was an oversimplification, not all photography is created equal.

Buyers get a sense of a visual scene in less than 1/10 of a second. Combine that with the fact that over 97% of buyers use online listings as their property search tool and it becomes clear why your property making an excellent visual impression is imperative.

That’s why we partner with a photographer who understands the importance of composition and storytelling. Their expertise ensures that the photos of your property are on par with the stunning visuals found in publications like Architecture Digest and Dwell.

Selling Process

Videography
with Form & Substance

In today’s digital world, video is key, and we specialize in creating distinctive and captivating property videos and social media content. Our videos showcase a property’s unique features, whether it’s the neighborhood, lifestyle, architecture, or a combination of all three, tailored to appeal to the target buyer.

Our expertise doesn’t stop at coming up with good ideas. We also stay up-to-date with trends, best practices, and new platform features to ensure that our content works with the algorithm.

Videography with
Form & Substance

In today’s digital world, video is key, and we specialize in creating distinctive and captivating property videos and social media content. Our videos showcase a property’s unique features, whether it’s the neighborhood, lifestyle, architecture, or a combination of all three, tailored to appeal to the target buyer.

Our expertise doesn’t stop at coming up with good ideas. We also stay up-to-date with trends, best practices, and new platform features to ensure that our content works with the algorithm.

Selling Process

Print That
Impresses

Although we take a digital-first approach, that certainly doesn’t mean we don’t love print. In fact, we believe when done right it can be one of the most effective way to cut through the clutter and communicate in a memorable and personalized way. That’s why we create customized, interactive brochures for every listing, complete with professional copywriting.

We highlight the unique features, history, and location of your property, crafting a vivid narrative that differentiates your property from others. Our goal is to evoke emotion and excitement that stays with buyers until they submit an offer. With our stunning, multi-media brochures, buyers are more likely to keep your property top of mind, and they can also be a valuable tool for decision-makers who were not present at the initial showing
170 Sumach St Unit 1601 Brochure Cover Image
55 Regent Park Blvd Unit 520 Brochure Cover Image
170 Sumach St Unit 1812 Brochure Cover Image
1029 King St West Unit 841 Brochure Cover Image
8 Telegram Mews Unit 1510 Brochure Cover Image
17 Bathurst Unit 3309 Brochure Cover Image
Facebook Ad - Harvard | Selling Process
Instagram Ad - Carousel | Selling Process
Facebook Ad - Retarget | Selling Process
Instagram Investor | Selling Process
Youtube Ad - Mobile | Selling Process

Advertising Of All Kinds

A focus on digital advertising is the most effective way to maximize exposure for your property. With the majority of people using digital platforms to search for properties, having a strong online presence is crucial. By creating custom, targeted digital ads we ensure that your property is seen by the right people at the right time. Our team stays up to date with the latest trends and best practices in digital advertising to make sure our campaigns not only ensure your property stands out from the competition but are efficient on budget and effective with results. 

To maximize exposure and attract more interested parties, a simple Facebook ad is no longer enough. We employ a wide range of ad types, including social media, Google and Youtube display, email, and hyper-local video ads, to ensure that your property is seen by as many relevant buyers as possible. By utilizing a combination of channels, we enhance your property’s visibility and reach buyers who may not have encountered it otherwise.  We lean into our design and creativity to differentiate your property’s digital ads, thereby engaging potential buyers and piquing their interest.

Through technologies like RFID and QR codes, we create a seamless transition between our physical and digital advertising. Whether it’s an A-frame with a cheeky hyper-local message placed throughout the surrounding neighborhood, a digital screen in the building’s elevator, or the listing brochure itself, potential buyers can easily scan and access our engaging landing pages and other digital content. This creates an interactive experience that is both convenient and informative for potential buyers, ultimately increasing the likelihood of a property visit.

Tiktok Ad | Selling Process
Instagram Ad - Reel | Selling Process
Youtube Ad - Feed | Selling Process
Youtube Ad - Desktop | Selling Process

Selling Process

A focus on digital advertising is the most effective way to maximize exposure for your property. With the majority of people using digital platforms to search for properties, having a strong online presence is crucial. By creating custom, targeted digital ads we ensure that your property is seen by the right people at the right time. Our team stays up to date with the latest trends and best practices in digital advertising to make sure our campaigns not only ensure your property stands out from the competition but are efficient on budget and effective with results.

To maximize exposure and attract more interested parties, a simple Facebook ad is no longer enough. We employ a wide range of ad types, including social media, Google and Youtube display, email, and hyper-local video ads, to ensure that your property is seen by as many relevant buyers as possible. By utilizing a combination of channels, we enhance your property’s visibility and reach buyers who may not have encountered it otherwise. We lean into our design and creativity to differentiate your property’s digital ads, thereby engaging potential buyers and piquing their interest.

Through technologies like RFID and QR codes, we create a seamless transition between our physical and digital advertising. Whether it’s an A-frame with a cheeky hyper-local message placed throughout the surrounding neighborhood, a digital screen in the building’s elevator, or the listing brochure itself, potential buyers can easily scan and access our engaging landing pages and other digital content. This creates an interactive experience that is both convenient and informative for potential buyers, ultimately increasing the likelihood of a property visit.

Advertising Of All Kinds

Selling Process

Does all that
really matter?

That comes down to you That comes down to you

If you believe in striving for the best possible outcome from your home sale.
If you believe in the value of building the kind of emotional connection that can bring buyers to tears (seriously it happened).
If you believe in taking an approach that has achieved both record sales and helped sellers protect their home value during tough markets.
If you believe in having your home be not only a buyers' top choice but their only choice.

Then yes,
marketing
matters
a lot!

Don't just take
our word for it

When a happy client takes the time to write a kind review, we can’t help but blush and be grateful.
We invite you to explore our google reviews and see what our amazing clients have to say about coral.
When a happy client takes the time to write a kind review, we can’t help but blush and be grateful. We invite you to explore our google reviews and see what our amazing clients have to say about coral.
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coral

A Modern
Real Estate
Brokerage
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marketing matters
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