Selling Process
Selling Process Real Estate Sales and Marketing
Marketing
Matters
... a lot!
When it
comes to selling homes, marketing matters...
a lot!
Quick
Question
Why does one of these sell
for more than the other?
The answer is presentation!
Stop the copy + paste approach
We do real
marketing
Selling Process
Every brokerage seems to offer “unmatched marketing”, we say judge for yourself. Every listing we take on receives a tailored marketing plan that is built on real marketing methodology paired with current market insights, then elevated with inspiring design… Our results are a testament to the effectiveness of our approach.
The right one not everyone
Speak their language
Meet buyers on their turf
Show as much as you tell
That sounds good in theory, how about in practice?
Selling Process
The bare
minimum
Taking professional photos and posting the property on MLS is where all listings start, and sadly most end. In addition to REALTOR.ca and MLS, we ensure your property is shared across thousands of real estate portals, partner websites and automated property updates.
But again, any agent can do this…
here is what coral realty specializes in!
Selling Process
Curated
Staging
It’s almost guaranteed that first interaction a buyer has with your home is through a photo, which is why it’s crucial to make that moment count. To ensure your property is memorable and stands out, we invest in beautiful lighting and furniture staging to create a complete and inviting space that will captivate buyers from the moment they step inside.
Staging not only makes your property more memorable, but it also has proven benefits, such as 82% of buyers being able to better visualize living in the space, 41% of buyers being more likely to book a showing for a staged property, staged properties renting/selling 73% faster and 39% of buyers perceiving a property that is staged to their taste as more valuable.
Selling Process
Elevated
Imagery
Buyers get a sense of a visual scene in less than 1/10 of a second. Combine that with the fact that over 97% of buyers use online listings as their property search tool and it becomes clear why your property making an excellent visual impression is imperative.
That’s why we partner with a photographer who understands the importance of composition and storytelling. Their expertise ensures that the photos of your property are on par with the stunning visuals found in publications like Architecture Digest and Dwell.
Selling Process
Videography
with Form & Substance
Our expertise doesn’t stop at coming up with good ideas. We also stay up-to-date with trends, best practices, and new platform features to ensure that our content works with the algorithm.
Videography with
Form & Substance
In today’s digital world, video is key, and we specialize in creating distinctive and captivating property videos and social media content. Our videos showcase a property’s unique features, whether it’s the neighborhood, lifestyle, architecture, or a combination of all three, tailored to appeal to the target buyer.
Our expertise doesn’t stop at coming up with good ideas. We also stay up-to-date with trends, best practices, and new platform features to ensure that our content works with the algorithm.
Selling Process
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Print That
Impresses
We highlight the unique features, history, and location of your property, crafting a vivid narrative that differentiates your property from others. Our goal is to evoke emotion and excitement that stays with buyers until they submit an offer. With our stunning, multi-media brochures, buyers are more likely to keep your property top of mind, and they can also be a valuable tool for decision-makers who were not present at the initial showing
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Advertising Of All Kinds
A focus on digital advertising is the most effective way to maximize exposure for your property. With the majority of people using digital platforms to search for properties, having a strong online presence is crucial. By creating custom, targeted digital ads we ensure that your property is seen by the right people at the right time. Our team stays up to date with the latest trends and best practices in digital advertising to make sure our campaigns not only ensure your property stands out from the competition but are efficient on budget and effective with results.
To maximize exposure and attract more interested parties, a simple Facebook ad is no longer enough. We employ a wide range of ad types, including social media, Google and Youtube display, email, and hyper-local video ads, to ensure that your property is seen by as many relevant buyers as possible. By utilizing a combination of channels, we enhance your property’s visibility and reach buyers who may not have encountered it otherwise. We lean into our design and creativity to differentiate your property’s digital ads, thereby engaging potential buyers and piquing their interest.
Through technologies like RFID and QR codes, we create a seamless transition between our physical and digital advertising. Whether it’s an A-frame with a cheeky hyper-local message placed throughout the surrounding neighborhood, a digital screen in the building’s elevator, or the listing brochure itself, potential buyers can easily scan and access our engaging landing pages and other digital content. This creates an interactive experience that is both convenient and informative for potential buyers, ultimately increasing the likelihood of a property visit.
Selling Process
To maximize exposure and attract more interested parties, a simple Facebook ad is no longer enough. We employ a wide range of ad types, including social media, Google and Youtube display, email, and hyper-local video ads, to ensure that your property is seen by as many relevant buyers as possible. By utilizing a combination of channels, we enhance your property’s visibility and reach buyers who may not have encountered it otherwise. We lean into our design and creativity to differentiate your property’s digital ads, thereby engaging potential buyers and piquing their interest.
Through technologies like RFID and QR codes, we create a seamless transition between our physical and digital advertising. Whether it’s an A-frame with a cheeky hyper-local message placed throughout the surrounding neighborhood, a digital screen in the building’s elevator, or the listing brochure itself, potential buyers can easily scan and access our engaging landing pages and other digital content. This creates an interactive experience that is both convenient and informative for potential buyers, ultimately increasing the likelihood of a property visit.
Advertising Of All Kinds
Selling Process
Does all that
really matter?
If you believe in striving for the best possible outcome from your home sale.
If you believe in the value of building the kind of emotional connection that can bring buyers to tears (seriously it happened).
If you believe in taking an approach that has achieved both record sales and helped sellers protect their home value during tough markets.
If you believe in having your home be not only a buyers' top choice but their only choice.
Then yes,
marketing
matters
a lot!
Don't just take
our word for it
We invite you to explore our google reviews and see what our amazing clients have to say about coral.
